1. Do you know the history of Mojo Yogurt?
2. How did Frozen Yogurt become so popular the last years?
3. What’s exactly the idea of Frozen Yogurt?
4. How did you come up with the name Mojo?
5. What kind of target group would you like to reach?
6. How have you accomplished this until now?
7. Why did you choose for this location?
8. What kind of marketing strategies do you use?
9. In what ways do you promote your company?
10. What kind of concept do you use in your company?
11. How do you bring the concept to your customers?
12. What do the customers have to experience while being in your shop/eating yogurt?
13. What do you do to make your customers come back?
14. Do you train your personnel? So yes, how?
15. Are there any similar shops in the neighborhood?
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