Conclusion

The main question: would this concept work in the Netherlands?

It would, because the Netherlands is not known with frozen yogurt. It would be a whole new concept in a new market. Besides, it is a healthy snack which helps customers to maintain a healthier way of life. People living in the Netherlands are willing to pay for healthy snacks. They don’t visit fast food stores often, because they think their health is very important. Frozen yogurt is easy-to-get and easy-to-go.

It wouldn’t, because we don’t think people in the Netherlands would buy frozen yogurt in the winter. Maybe they would, but it would not be enough to make profit. Probably the price is too expensive for a cold snack in the winter. The Dutch climate is not like in Arizona. The Dutch have short summers and lots of rain.
We wouldn’t take the risk to open a frozen yogurt store in the Netherlands, because we think the store wouldn’t last long because of the Dutch climate.