Marketing Mix

In the marketing mix the “P’s” from marketing will be further explained. These are neccessary to branch a project on the Dutch market. The five “P’s” are: personnel, place, price, promotion and product.

Personnel
The personnel is the most important in the marketingmix.
The personnel of Mojo has to be costumer friendly. Costumer service is really important for the company. There is one person who is in the shop. He or she helps the costumers and is in charge of the refill of the product. The personnel in the back is in charge of the frozen yoghurt mix. He of she can also help the person in the store when it is busy.

Place
Mojo Yogurt is situated in Mill Avenue. Mill Avenue can be seen as the biggest street in Tempe, with all the shops, bars and cafes. This means that there are always people walking around, which is a perfect place for companies to do their business. Mojo Yogurt is one of these businesses and they have chosen this place very carefully. It is not only close to places where people hang out and have a drink; it is also a perfect place to have a cold snack in the hot Arizona weather.
Product

Price
Because of the unique concept of frozen yogurt, there is no fixed price for the product. Every costumer can choose his or her own topping. Frozen Yogurt is paid by weight.
If you’re not really hungry or you just want a small desert of snack you can rely on Frozen Yoghurt.

Promotion
Promotion is part of the marketing mix of Mojo Yogurt, but they promote on a local scale. Mojo Yogurt advertises in local papers and they have their own website, Facebook and YouTube page. No TV or radio commercials are being made, because it costs a lot of money and the visitor rate doesn’t increase that much due to these commercials.

Besides, Mojo Yogurt brings their frozen yogurt to events, zoos and festivals where they distribute the yogurt for free. They do this because they want to inform the audience about the company. This includes their healthy food, choice of yogurt, toppings and dressings and their positive energy they want to spread.

Product
Mojo Yogurt sells frozen yogurt and smoothies. Their frozen yogurt is 100% fat-free and is high in calcium and protein. Besides, it has low cholesterol levels. Mojo Yogurt sells 28 different toppings and sauces too. Their product is very healthy and people can make their own cup of frozen yogurt.