Mojo Yogurt’s stores are designed in a hippie style. They use of a lot of colors, like orange and brown so when customers enter the store; they will get a happy feeling. Mojo Yogurt wants to produce positive energy to create a healthy state of body and mind. Mojo Yogurt has therefore a concept which includes much more than their frozen yogurt.
Mojo Yogurt especially focuses on youngsters and college age people. The fact has to be given that in the afternoon, more families and tourists are stepping by. In contradiction, a lot of youngsters are visiting the store in the evening/at night to eat a healthy snack. Nearby, the Arizona State University (ASU) is situated, which increases the youngsters and young adults who are visiting the store. Youngsters are attracted by the atmosphere in the store (positive energy), nice staff, the healthy food and the huge amount of choice. Besides, they visit the store pretty often: some even two or three times a week!
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