Competition

Mojo Yogurt is not the only company in Tempe (or Arizona) selling frozen yogurt. Towards the ASU, Yogurtland and Coldstone are situated. Yogurtland is the biggest competitor, because of the similarities in the concept and mission. Yogurtland’s mission: ‘To bring people together for the most flavorful, natural and fun frozen yogurt experience while promoting a healthy lifestyle.’ Yogurtland has a focus on the healthy side of the food and they want people to experience ‘their food’. Mojo Yogurt is more concrete and wants their customers to have positive energy. They want to give the customers an extra spark in their world and inspiring them to make the world a better and happier place.

Coldstone is a bigger company who is producing much more than ice cream or frozen yogurt, but therefore a more dangerous competitor because of the huge amount of choice customers have. In Arizona, more people are aware of the company Coldstone than Mojo Yogurt.

These two companies are the only ones in the neighborhood of Mojo Yogurt. Therefore, Mojo Yogurt is not experiencing a lot of competition.